First off, the people there are awesome. It's not a head shop. They truely care about their customers, Russ and Jenn are the owners, and they are wonderful. The whole feel of the shop is very laid back and relaxed. Also, the talent there is amazing! It might be a new shop, but the owner/tattooist, is not at all new. He's been tattooing, I think, for about 20 yrs. GREAT place to go!!